Amperity, the main enterprise buyer knowledge cloud, in the present day introduced the launch of the business’s first Identification Decision Agent, a breakthrough innovation designed to assist knowledge groups quickly unify fragmented buyer knowledge and construct the AI-ready basis enterprises have to drive progress.
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As financial headwinds persist and buyer expectations climb, AI has emerged as a prime precedence throughout industries. However regardless of AI’s promise, most organizations are removed from prepared. A latest MIT Expertise Evaluation Insights research discovered that 78% of world corporations aren’t “very prepared” to deploy pure language instruments like massive language fashions (LLMs) and AI brokers. The first blocker? Disconnected, inaccurate buyer knowledge.
Amperity’s Identification Decision Agent solves this foundational downside.
“AI is just pretty much as good as the info that fuels it,” mentioned Tony Owens, CEO of Amperity. “Our new agent offers knowledge groups the facility to quickly rework fragmented buyer information right into a single supply of reality. It turns structured, unstructured, and artificial knowledge right into a strategic asset, accelerating the trail to actual enterprise outcomes from AI.”
Constructed on Amperity’s patented AI and machine studying capabilities, the Identification Decision Agent offers knowledge groups a quick, intuitive solution to put together correct, AI-ready buyer knowledge. The instrument streamlines all the id workflow – from knowledge ingestion to matching and High quality Assurance (QA) – making it simpler than ever to deploy id methods and unlock enterprise worth.
Key Options:
- AI-Led Information Preparation: Remove repetitive work and sophisticated coding. Let AI standardize and match knowledge in hours, not months.
- Multi-Dimensional Identification Decision: Mix deterministic and probabilistic matching methods to satisfy use-case wants—from high-confidence operational identities to broader advertising and marketing audiences.
- Clear QA Setting: Benchmark and examine id decision by way of a visible interface, with full visibility into how connections are made.
- Versatile Structure: Combine seamlessly with knowledge environments like Databricks and Snowflake. Use Amperity’s patented Sandbox to check and ingest new knowledge sources with out breaking manufacturing workflows.
Enterprise manufacturers are already seeing outcomes. One main retailer used Amperity’s id capabilities to uncover 3.5 million beforehand unreachable buyer emails—unlocking new income in a matter of weeks.
The Seattle Seahawks additionally tapped into Amperity’s Identification Decision Agent to disclose deeper fan insights, enabling extra personalised and significant interactions.
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“Amperity helped us uncover followers we couldn’t attain earlier than,” mentioned Victor Nguyen, director of analytics & engineering on the Seattle Seahawks. “With correct fan identities, we’re now partaking them deliberately and meaningfully.”
With this launch, Amperity strengthens its place because the foundational knowledge layer for AI-powered buyer experiences—from real-time personalization to predictive analytics and past. The Identification Decision Agent offers manufacturers the reliable knowledge they should make each AI initiative a hit.
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