Oleksandr (Sasha) Strozhemin is a сo-founder and CEO of Trinetix – a worldwide expertise firm that gives technique, design, and innovation providers to Fortune 500 and fast-growing companies working in numerous areas, from finance {and professional} providers to logistics, healthcare, and agriculture.
Leveraging its numerous arsenal of AI and GenAI, clever digital assistants, knowledge and analytics, digital workplaces, expertise design, and cloud enablement, Trinetix is dedicated to enabling enterprise leaders to show their product concepts into aggressive, one-of-a-kind market choices.
To additional allow industry-redefining, Trinetix acts as a devoted expertise accomplice, delivering future-proof methods and tech skills essential for scoring transformation objectives and driving long-term enterprise outcomes.
Are you able to share the story behind the founding of Trinetix and your journey to turning into a strategic expertise accomplice for Fortune 100 corporations?
I’ve at all times been fascinated by the tempo of innovation, the way in which new issues change our lives with a click on. However I’ve additionally seen how briskly this evolution has led to an overheated market. In 2011, the competitors for being the subsequent revolutionary supplier and game-changer was extraordinarily intense.
To me, it was a time of alternative for creating one thing distinctive and excellent. So, I took motion.
We began our work within the US in 2011, specializing in AR, expertise design, and cell app improvement. After all, AR was a central a part of our service choices as a result of it was a budding development again then, and it held a promise of making the precise one-of-a-kind experiences I wished to ship.
To search out new purchasers, I took an unorthodox method. Whereas we focused the US market, we have been significantly involved in corporations with a worldwide presence. So, to have interaction them, we opened a supply workplace in Jap Europe (Kyiv, Ukraine), the place we delivered round 20 AR tasks for P&G, Nivea, ExxonMobile, and Coca-Cola. It was a fantastic name: along with aiding our purchasers with establishing their presence within the native market, we labored in a area extremely conscious of innovation and wealthy with tech expertise.
A yr and a half of proactive work passes—and we get an invite to take part in a young for expertise design for a Fortune 100 enterprise. It seems they’ve been monitoring our work carefully and added us to the candidates listing.
We settle for — and out of all of the candidates, we’re the one ones to offer a ready-to-show supply with all the necessities dissected, UI prototypes ready, and interplay logic animated. The corporate rep takes our submission to the decision-making group — and we’re in!
Within the subsequent two years of creating CX design follow, we easily transition to venture engineering, taking tasks placed on deep hiatus and turning them into full value-driving merchandise.
Naturally, whenever you work with an {industry} chief, you end up on the brink of disruptions, navigating and orchestrating transformation. So, our story of embedding AI, clever automation, and knowledge analytics into enterprise processes begins at that time.
This expertise left me with a deeper understanding of our mission — to information companies as they handle digital change and undertake it with most influence. That is our dedication.
Trinetix has developed AI chatbots, digital assistants, and AI-powered knowledge intelligence options. Are you able to elaborate on how these applied sciences are reworking operations to your purchasers?
Briefly, I’d say that leveraging AI permits purchasers to perform extra in much less time—and by extra, I imply a lot, a lot extra.
As we speak, companies have a wealth of worthwhile insights at their fingertips, however discovering them requires organizing, categorizing, and validating knowledge. If accomplished by hand, all the course of can take months. Generally, there may be an excessive amount of knowledge, and even 10 consultants working 24/7 for months gained’t suffice.
That is the place AI comes into play — and I imagine that is its strongest and most game-changing facet. Changing months of guide analysis with prompt supply of the best info for the best goal is solely revolutionary.
How do you make sure that your AI options are tailor-made to satisfy the precise wants of every shopper, significantly in numerous industries like logistics and healthcare?
Analysis comes first. All the time.
Any AI mannequin is as sturdy as the information used for coaching it and the data of the area of interest it is constructed for. So, we at all times begin our work with a discovery session. It helps us discover how an enterprise operates, establish its sturdy factors, and examine its key rivals.
Our high precedence is to place our purchasers’ imaginative and prescient and desires into options of the long run answer—so we additionally construct from their expertise, analysis key enterprise processes, and talk about methods of addressing constraints.
We additionally set up the final digital dexterity ranges throughout the enterprise and the wants of departments utilizing the expertise. That features serving to purchasers to onboard their groups and offering detailed but easy directions on working with the answer.
Are you able to talk about a latest venture the place Trinetix built-in generative AI to unravel a vital enterprise problem for a shopper? What have been the important thing outcomes?
There was such a case. A Fortune 500 shopper working in freight administration got here to us with a request to remodel their request-for-proposal (RPF) administration processes.
Since they have been dealing with their RPF duties manually, they have been coping with gradual response occasions and calculations whereas accumulating heaps of unstructured knowledge (photos, screenshots, emails) — which have been by no means transformed into worth. Accordingly, nice alternatives have been both misplaced among the many knowledge or in delayed duties.
A digital improve of key operations was so as.
We developed a multimodal answer that was powered by generative AI, reworking all of the unstructured knowledge right into a understandable supply of wealthy and sturdy insights. This answer enabled the shopper to generate quotes straight from the corporate’s mailboxes and supplied end-to-end automation for quicker process completion. Consequently, the shopper accelerated their operations, elevated their win charges, and optimized quote administration, in the end rising their income.
What are the primary challenges you face when implementing generative AI options, and the way do you overcome them?
The best way I see it, many challenges stem from the human issue. As an illustration, when an enterprise adopts GenAI, workers fear that they’re being changed. Consequently, AI meets organizational resistance, which defeats all the level of expertise adoption.
That is the place we work along with enterprise leaders, serving to them promote the change throughout their firm. I feel it is essential to deal with fears from a fact-based angle, offering a sensible perspective on the strengths and weaknesses of the expertise. We additionally embrace workers within the improvement course of, establishing suggestions loops and exhibiting them how the expertise works and why it advantages them.
There’s additionally a concern of uncertainty. Generally executives hesitate to proceed as a result of they wish to be assured that the ROI can be definitely worth the overhaul. I feel communication is as soon as once more the important thing. As an illustration, our groups at all times have a chosen relationship supervisor who explains the change to stakeholders, updating them on our progress and the outcomes they need to count on.
Your method emphasizes 360° worth and innovation excellence. How do you make sure that your options regularly present worth and keep forward of market traits?
We base our work on three ideas.
First, it is not concerning the development however what the shopper wants. Generally, the shopper involves us with a presumed answer, however then a discovery session reveals alternate options that higher match their objectives. And when now we have a match, we all know now we have a basis that can work for the shopper for years to return.
Second, we base our answer planning on enterprises’ development, scale, and evolution, so the top product should synergize with these processes. Along with discussing the shopper’s potential roadmap and development trajectory, we additionally examine compatibility, guaranteeing that the shopper can combine new platforms and methods into their framework.
Third, it is autonomy. Whereas we share duty and supply help and success monitoring, we see that purchasers’ groups can use the product and onboard new customers simply with out requiring our intervention. So, we method our options from the consumer POV, anticipating potential points and introducing measures to forestall them.
What function does clever automation play in driving enterprise transformation and innovation to your purchasers?
As we speak, we’re observing the arrival of latest, versatile enterprise fashions that embrace change as the one fixed. Meaning inflexible fashions that burden human sources with quite a few repetitive routines have gotten a factor of the previous.
Clever automation permits organizations to make the transition by restructuring their operations and liberating their skills for extra advanced and impactful duties. With clever automation dealing with all of the processes that may be replicated, an organization turns into extra agile, gaining a stronger aggressive standing and better confidence in its subsequent steps.
Knowledge underpins lots of your providers. How does Trinetix assist organizations maximize the strategic potential of their knowledge?
Our aim is to attach decision-makers with value-rich insights, enabling them to entry essential knowledge proper when wanted. That features eradicating blindspots, knowledge silos, and bottlenecks by equipping enterprises with each instrument they should dissect info flowing their means.
Prompt report technology that converts volumes of advanced info into complete storytelling, intuitive dashboards, and quick and responsive AI-powered knowledge evaluation instruments—we offer all of the constructing blocks for data-fueled methods.
Are you able to talk about a hit story the place your knowledge and analytics providers considerably impacted a shopper’s enterprise operations?
Certainly one of our most distinguished circumstances is the enterprise entity analysis transformation we did for our Fortune 500 shopper.
Beforehand, such analysis was executed by hand—which means that managers needed to ship queries throughout a number of departments and wait for his or her response. Then, they needed to manually combination info collected from over 10 enterprise knowledge methods right into a report.
Accordingly, making only one report took months and the chance of human error was excessive, which led to an inaccurate image of authorized and compliance dangers.
We developed a knowledge administration system that enabled a single view throughout all 10+ enterprise sources, offering full visibility of enterprise entity connections and relationships. It allowed managers to generate related and correct studies inside days, growing productiveness whereas lowering the likelihood of information discrepancies.
What are some rising traits in AI and digital options that you just imagine will form the way forward for enterprise expertise?
I’m significantly keen about advancing and evolving AI assistants into clever office companions that collect info, facilitate cross-department communication, and allow service personalization by combining machine capability with human agility.
From my perspective, the combination of AI assistants goes to considerably enhance the standard of life for not simply prospects but in addition enterprise workers. It will create extra dynamic enterprise environments and foster a tradition of proactive problem-solving.
Thanks for the good interview, readers who want to study extra ought to go to Trinetix.
