Matan Cohen Grumi is a multifaceted inventive skilled with a wealthy background in varied fields. At present, he serves because the founding inventive director of Pika, an AI-based inventive platform. In his function at Pika, Matan leads the advertising and marketing video efforts, specializing in creating new approaches to storytelling and visible content material creation utilizing AI applied sciences.
Matan has in depth expertise within the promoting trade, with over twenty years of expertise main inventive and manufacturing groups. He has directed tv commercials for worldwide manufacturers reminiscent of Adidas, P&G, Nestle, Sabon, and Columbia. Moreover, he has labored as a inventive director and marketing campaign manufacturing supervisor for Israeli Prime Ministers Benjamin Netanyahu in 2015 and Yair Lapid from 2019 to 2022.
Matan is thought for his modern use of AI in inventive tasks, which has made him a distinguished determine within the worldwide AI and artistic communities.
You’re a inventive director and business director with over twenty years of expertise main and creating promoting work for numerous shoppers and classes. Are you able to share some insights on how your function has shifted inside an AI targeted firm?
After I first tried Pika for the primary time a few 12 months in the past, I used to be fascinated by the know-how and instantly began experimenting with it. The preliminary problem was to generate clips with real emotion, which Pika excelled at, and this drew me in. Creating compelling movies with AI requires a shift in method. After 20 years of doing it a sure means, adapting could be difficult at first. Nonetheless, as soon as you discover your voice and create with the assistance of AI, the limitless potentialities make it onerous to let go.
As AI continues to evolve, how do you see the function of inventive administrators and different inventive professionals altering? What expertise do you consider will change into extra essential sooner or later?
We’re witnessing a revolution that provides inventive professionals extra methods to visualise advanced and artistic concepts, enabling us to attempt crazier ideas. The convenience of execution permits us to visualise extra concepts and curate the most effective outcomes, opening a world of inventive potentialities.
Are you able to elaborate on how Pika’s AI collaborates with human creators? What processes do you have got in place to make sure that creativity prospers alongside technological innovation?
Pika is a instrument that helps customers visualize their concepts, making it simple for everybody. Each video created on our platform is a collaboration between the individual with the concept and our know-how that brings it to life. All of it begins with an individual and an concept.
How do you foresee AI video know-how like Pika’s impacting cultural expressions and storytelling throughout totally different societies?
As creating beautiful movies turns into simpler, our platform will allow hundreds of thousands of individuals to visualise their concepts in video type, just like how cell phone cameras democratized pictures 15 years in the past. This accessibility will considerably influence cultural expressions.
Given your in depth background in conventional media, how have you ever tailored storytelling methods from TV and branding for AI-driven platforms? What distinctive benefits does AI provide in remodeling these narratives?
The principle benefit is the sense that something is feasible. For the primary time, we’ve got a instrument that may rework any concept into a shocking visible from textual content. This seems like magic to me, even after two years. Nice concepts can now be simply executed, which continues to be wonderful
What function can AI play in democratizing content material creation?
As I discussed, AI makes the visualization of concepts fast and virtually free in comparison with conventional strategies. This democratizes content material creation, permitting anybody to convey their concepts to life.
How do you retain your crew impressed and modern in a subject that’s as quickly altering as AI? Are there explicit methods or practices that assist keep excessive ranges of inventive output?
I draw inspiration from sudden locations. Creativity usually entails connecting unrelated dots in a means that is sensible. This method influences our advertising and marketing methods and product growth. As extra firms enter the sphere, it is essential to face out and differentiate ourselves.
Wanting forward, what rising traits in AI do you are expecting will most importantly affect the collaboration between AI and artistic professionals over the subsequent 5 years?
It is onerous to foretell, however AI will proceed to empower inventive professionals. Nonetheless, I consider that the human contact and expertise will stay important to rise above the huge quantity of AI-generated content material. The democratization course of is unbelievable and can foster a brand new era of expertise, however the pursuit of recent artwork kinds that encourage us will all the time drive creativity.
Readers who want to study extra ought to go to Pika.
